CFR Lures is the sole manufacturer of YIDLIBE, the Light Emitting Fishing Lure. Using new Patent pending technology to do what no one else has been able to do before, YIDLIBE imitates the natural action of a bait fish. The Light Emitting Fishing Lure works like this: When you sit in a room and the sun shines through the window and reflects off your watch, you will probably notice that you get a round dot of light (the reflection of the sun)on the wall. This is how reflection works with bait fish and lures, you will also notice that if you turn your wrist slightly too much the round dot of light will disappear, this is also what happens to the reflection on bait fish and fishing lures. So not only do you have to hope that the fishing lure is in the vicinity of a predatory fish, but you also have to hope the lure is in the correct position to reflect the sunlight, it really is a bit of a lottery!!!